Today, businesses don’t spend much money on advertising because of technological advancements. Nevertheless, paid advertisement is still a surefire way to achieve market access and drive more sales. The following are 5 popular paid online advertising strategies you can try out.
1. Pay-Per-Click
A reputable digital marketing agency in London will tell you that Pay-Per-Click is one of the leading paid online advertising strategies. It accounts for more than 60% of clicks, and many Pay-Per-Click visitors are more likely to make purchases.
2. Banner Ads
Banners ads are an effective paid online advertising strategy used by many businesses. They vary in shape and size and can come in the form of animated, video, interactive or static ads. They work well on nearly all devices.
3. Social Media Ads
The increasing use of social media has made it an important advertising medium. Through paid social media advertisement, you can have your ads displayed on various platforms to target a specific audience.
4. Influencer Marketing
Influencer marketing is considered a powerful paid online marketing strategy today. It involves paying influencers like social media stars and movie celebrities to promote your business.
5. Ad Retargeting
Closing the list of 5 popular paid online advertising strategies is ad retargeting. This strategy enables businesses to send targeted ads to users who browsed their sight but didn’t complete a purchase. It helps convert traffic.
Call for More Details
Joist Media is a top digital marketing agency in London. It provides top-notch digital marketing strategies for small- to medium-sized businesses. Contact Joist Media at their website.
